This week we had a look at Social Media, content, tools and associated technologies for the creative industry.
We again had a video conference with a group of various creative industry professionals and their experience with connecting with their audience via the internet. They said an effective online presence is essential for success. Most importantly, several people echoed a similar sentiment that it is important to be genuine when publishing content and connecting via social media, as most people can see through thinly veiled attempts at spamming and will quickly lose interest in you and your work.
I personally have engaged in social media for sharing and promoting creative works for over a decade now, having previously done some website development work for artists at a time before social media was prevalent, and you were required to take a much more technical approach to achieve some fairly basic results.
Nowadays, social media is currently the best and most direct way for an artist to actually connect and engage with their audience (for better or worse). Services such as Facebook, Twitter and media specific distribution services such as Soundcloud, Etsy, Redbubble etc are an all but mandatory requirement for success in any given field as these websites and services are essentially the new marketplaces and where people do spend a lot of their time and attention.
This week we looked at how to utilise data technology for creative media and the tools available to connect and interact with your audience. Having worked with IT for the better part of the last decade, I am already pretty up to date with current technology, websites, hosting, analytics and social media. I have already had some success with taking what I’ve learned so far in CIU111 with wordpress and am currently developing a website/online store for a client and will be incorporating further analytics and marketing technologies from today’s lesson.
I have had in the past fallen into a trap where I have a marketing strategy and online/social media presence for a project or work long before I have any legitimate content. My Facebook artists’ profile was set up almost 5 years ago, and similarly, I have had a domain name registered for over a decade in preparation for one day actually doing some work and using these tools effectively.
“Critics and cynics complain that it’s a fallacy
Claiming rap music has a lack of musicality
But in the end, none of them critics can rap
So they don’t know the facts, but they’re always on the attack..”
This week we look at criticism in the creative media. In the creative field, critique can be either positive or negative, but most importantly, it can a valuable tool to allow you to look at your work objectively. We also looked at how this feeds in to reviewers and journalism, both of which can help feed content creation and drive up you profile with free marketing. That said, there is always a risk of receiving extremely negative reviews and the damage that can cause to one’s reputation, especially in the creative industry where so much relies on networking and word of mouth.
We also had a online video chat with an artist who discussed how he deals with criticism. He said that he has a small group of people who’s opinion he really values and will take seriously any of their advice, but otherwise ignores anyone outside of that circle and any negative opinions they may have. I think that’s a fairly reasonable solution to preserving your sanity while still trying to be objective when analysing and discussing your creative works.
This week we took a look at the different kinds of income streams for the self-directed practitioner. What I took away most from this class has been a common theme throughout this stage of the course: to not limit oneself to preconceived, fixed ideas, and to keep yourself open to as many different opportunities as possible. You never know where things may lead.
The same thing can be said for how you get paid as a self-directed practitioner. A diverse skill set is vital, because creative project work traditionally does not pay regularly, and at times it is necessary to have supplementary income streams coming from as many sources as possible. This also means diversifying your skill set and learning supplementary skills which have seemingly nothing to do with your chosen technical or creative area.
Skills such as public speaking are important in a number of areas which can potentially translate to greater income. Confidence when speaking in front of people is essential when delivering pitches, doing any presentations, communicating in group project environments, or
begging people for money applying for government grants or crowdfunding.
One of the single most important aspects of developing a diverse income stream and ongoing work is via networking. Creative jobs are rarely advertised via traditional mediums (seek.com, newspapers, employment agencies etc) and almost always rely on word of mouth. It’s not necessarily what you know, rather than who you know. It is important to maintain a high personal and professional standard in different industry as well as social environments. It is also important to try to be someone who is easy to get along with as you’ll generally be known by your reputation long before anyone will have an opportunity to sit down and read your resume or CV. Even if you have a lot of experience and a stellar CV, nobody is going to want to work with you if you’re a difficult person.
This week we took a look at ‘entrepreneurism’ and how it relates to self directed practitioners in creative industries. We also discussed the instability of project based work.
Creative industry work appeals to me greatly.I spent the better part of 10 years working various grey 9-5 office jobs, wondering why I was so miserable all the time. Part of that reason was that in non-creative industries you invariably end up having to work FOR people, rather than WITH people.
This is particularly soul-crushing if you happen to be a creative person who find themselves working for non-creative people who seem physically incapable of understanding why you get no satisfaction from stability; doing the exact same thing every single day is actually incredibly damaging to one’s health and well-being.
So, the creative industry offers much greater flexibility and potential, the reality is that there isn’t much stability in project based work.
It is also a challenge in that it relies almost exclusively on self promotion and word of mouth to get ongoing work.This requires a lot of self motivation, but most importantly is passion.
Do what you love. Love what you do. The reality of location recording as a career is arguably nothing more than holding a stick and pointing it at things.
Only a crazy person would do that unless they loved it.